Experienced sales people may be finding it harder to create new business using "old" methods. Our society, our culture, and our markets have all changed. Some of the methods that worked in the past no longer work. This program addresses the need to "update" one's marketing tactics to be more effective in our current climate.

• Three hour seminar

• Three hour workshop (optional):role playing and group participation to practice the aforementioned techniques.

• Review of the major categories that encompass "marketing"

• Evaluation of the effectiveness of each for your business in today's market

• Elimination of "old" methods that have been abused and don't work

• Discussion of marketing ideas that put you in front of your best prospects

• Development of a marketing plan

• Implementation ideas of a marketing plan